Dr Oksana Gerwe
Reader in Strategy and Entrepreneurship
Eastern Gateway 203
- Email: oksana.gerwe@brunel.ac.uk
- Tel: +44 (0)1895 265799
- Strategy and Entrepreneurship
Research area(s)
- The Sharing Economy
- Peer-to-peer Business Models
- Disruptive innovation
- Market Entry
- Competitive Dynamics
Research group(s)
Research Interests
Dr Gerwe’s research interests lie in understanding the new growing phenomenon of the sharing economy and collaborative consumption. Specifically, her research focuses on the nature of the sharing economy and peer-to-peer collaboration, its conceptual boundaries, antecedents, the incumbent challenger dynamics and the effects of radical innovation of the sharing economy firms on the established incumbents as well as value creation and value capture opportunities for various stakeholders in the context of the peer-to-peer business models.