Dr Oksana Gerwe
Reader in Strategy and Entrepreneurship
Eastern Gateway 203
- Email: oksana.gerwe@brunel.ac.uk
- Tel: +44 (0)1895 265799
- Strategy and Entrepreneurship
Silva, R. and Gerwe, O. (2023) ''. Journal of Management Studies, 0 (ahead-of-print). pp. 1 - 29. ISSN: 0022-2380
Gerwe, O. and Silva, R. (2023) 'Inquiry into digital peer-to-peer platforms', in Cennamo, C., Dagnino, G. and Zhu, F. (eds.) Research Handbook on Digital Strategy. Cheltenham : Elgar. pp. 177 - 193. ISBN 10: 1-80037-890-4. ISBN 13: 978-1-80037-889-6.
Gerwe, O., Silva, R. and De Castro, J. (2022) ''. Entrepreneurship: Theory and Practice, 46 (4). pp. 833 - 856. ISSN: 1042-2587
Gerwe, O. and Silva, R. (2021) 'Inquiry Into Peer-To-Peer Platforms: Classification Of P2P Platforms And Drivers Of Peer-Supplier Entry'.41st Annual Strategic Management Society Conference. Toronto (Virtual). 18 - 21 September. Proceedings of the 41st Annual Strategic Management Society Conference. pp. 1 - 7.
Alansari, H., Gerwe, O. and Razzaque, A. (2021) 'Role of Artificial Intelligence During the Covid-19 Era', in Musleh Al-Sartawi, AMA. (ed.) Studies in Computational Intelligence. Cham, Switzerland : Springer. , 974. pp. 157 - 173. ISBN 10: 3-030-73057-3. ISBN 13: 978-3-030-73056-7.
Gerwe, O. (2021) ''. Technological Forecasting and Social Change, 167. pp. 1 - 8. ISSN: 0040-1625
Gerwe, O. and Silva, R. (2020) 'The effect of micro entrants on generalists' performance'.Annual Academy of Management Society Conference. Virtual. 1 - 11 August. Academy of Management Proceedings. pp. 13863 - 13863. ISSN: 0065-0668
Gerwe, O. and Silva, R. (2019) 'Going for a ride: entrepreneurial journeys in the on-demand transportation sector: Case study', in Whittington, R., Régner, P., Angwin, D., Johnson, G. and Scholes, K. (eds.) Exploring strategy text and cases. Harlow : Pearson. , 12th edition. pp. 685 - 685. ISBN 10: 1-292-28250-9. ISBN 13: 978-1-292-28245-9.
Silva Froján, R. and Gerwe, O. (2019) ''. Academy of Management Proceedings, 2019 (1). pp. 14437 - 14437. ISSN: 0065-0668
Gerwe, O. and Silva, R. (2018) ''. Academy of Management Perspectives, 34 (1). pp. 65 - 96. ISSN: 1079-5545
Gerwe, O. and Silva Froján, R. (2018) ''. Academy of Management Proceedings, 2018 (1). pp. 11870 - 11870. ISSN: 0065-0668
Gerwe, O. and Silva, R. (2018) 'The Differential Effect of Entry of a Sharing Economy Firm on Incumbents’ Performance'.Strategic Management Society Special Conference. Oslo, Norway.
Gerwe, O. and Silva, R. (2018) 'Why Do Peer-Providers Share their Assets through the Sharing-Economy Platforms?'.EURAM Conference. Reykjavik, Iceland.
Gerwe, O. and Froján, RS. (2017) ''. Academy of Management Proceedings, 2017 (1). pp. 13347 - 13347. ISSN: 0065-0668
Silva, R., Gerwe, O. and Becerra, M. (2017) ''. Journal of Business Research, 79 (October 2017). pp. 23 - 30. ISSN: 0148-2963
Gerwe, O. (2017) 'Determinants of Peer-Supplier Entry on a Peer-to-Peer Platform'.Strategic Management Society Conference. Houston, USA.
Becerra, M., Silva, R. and Gerwe, O. (2016) 'Competitiveness and performance of chain hotels', in Ivanova, M., Ivanov, S. and Magnini, VP. (eds.) The Routledge Handbook of Hotel Chain Management. Longon : Routledge. pp. 373 - 373. ISBN 13: 9781138805057.
Gerwe, O. (2016) 'Business Model Innovation and Substitution: Effect of Airbnb Entry on the Hotel Industry'.AOM Conference. Aneheim USA.
Gerwe, O. (2015) 'Value Creation and Value Capture from ‘Consumer Benefits Experienced’ Perspective in the Context of the Hotel Industry'.SMS Special Conference, Doctoral Consortium. Santiago de Chile.
Gerwe, O. and Silva, C. (2014) 'The Interaction Effect of Two Types of Differentiation on Firm’s Prices and Profits'.Strategic Management Society Conference. Madrid, Spain.