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24-hour marathon Made in µÚÒ»³Ô¹ÏÍøDesign Challenge goes virtual

MIB 24-hour Design Challenge launch image 2021

More than 80 µÚÒ»³Ô¹ÏÍøDesign School students worked virtually around the clock in the annual student-led Made in µÚÒ»³Ô¹ÏÍø24-hour Design Challenge.

This year, as they couldn’t work together physically, the Made in µÚÒ»³Ô¹ÏÍøteam created a unique, virtual Michael Sterling Building where our new µÚÒ»³Ô¹ÏÍøDesign School is based. Students collaborated on nine live briefs from eight real companies.

First-year students to doctoral researchers worked in groups and had a six-hour time slot to manage an aspect of the design process, from sketching an idea to creating a 3D mock-up of a product.

The challenge gives students a feel for the real-life scenario of understanding a brief, creating a storyboard, and working to tight deadlines.

Project submissions are with the industry professionals, and some of the companies have requested further development of the projects.

Well done to our µÚÒ»³Ô¹ÏÍøDesign School students!